Step 1 · Supplier claim
What the label says.
What we do, in detail
Four habits, each about being accurate rather than persuasive.
Program 01 · Checked, not copied
Verified composition
Reprinting a supplier's composition makes that statement yours, and if it is wrong the complaint and the offence are yours too. So we verify, and where we cannot verify something we either say so in the listing or do not stock the item. It is unglamorous work that nobody asks about, and it is the part of retail that actually has a legal standard.
Step 2 · Verify
Rather than transcribe.
Step 3 · Gap
Stated, or not listed.
Step 4 · Publish
Composition and origin.
Step 1 · Measure
The garment, flat and stated.
Step 2 · Publish
Alongside the size label.
Step 3 · Compare
Against something you own.
Step 4 · Say if it runs small
Before you order.
Program 02 · Size labels are not sizes
Real measurements
There is no standard behind a UK dress size, so a 12 from one brand and a 12 from another can differ by inches. Publishing the garment's own measurements lets you compare against something you already own, which is the only reliable method. We will also tell you when a cut runs small rather than letting you find out.
Program 03 · Which part, exactly
Claims we can evidence
A garment is rarely wholly anything. Organic cotton sewn with polyester thread, a recycled outer with a conventional lining. Where we make a claim we say which element it covers and name the scheme if one is relied upon. Where we cannot evidence it, we do not use the word, which makes our listings less reassuring and more accurate.
Step 1 · The claim
What is actually being asserted.
Step 2 · Which part
Not the whole garment by default.
Step 3 · Evidence
Held, or the claim dropped.
Step 4 · Name the scheme
Rather than implying one.
Step 1 · The right
Fourteen days, no reason needed.
Step 2 · The exception
Sealed hygiene items, once opened.
Step 3 · Faults
A separate and stronger right.
Step 4 · Resolved
Without a form-filling exercise.
Program 04 · Including the exception
Returns explained first
You get fourteen days to cancel an online order without a reason. The exception people hit is sealed underwear and swimwear, which cannot come back once unsealed. We say that before you order rather than in a dispute afterwards, and we keep it separate from your rights if something is faulty, which are not time-limited in the same way.
Want measurements or composition before you order?
Ask us. We will send the actual figures, with no obligation to buy.